As we look forward to 2017 — a year that hopefully won’t be plagued by the passing of so many of the world’s greatest artists and performers — the big question on every designer’s mind has to be: what will define design in 2017?
So with that in mind, I decided to ask Webflow’s own designers what trends they think will dominate the world of digital design in 2017. (And wrote up a little commentary on their thoughts.)
First, let’s hear from Webflow’s Chief Design Officer, Sergie Magdalin.
1. Layouts that let content shine
The arrangement of design elements within a given structure should allow the reader to easily focus on the message, without slowing down the speed of his reading
–Hermann Zapf
The last few years have seen a sea change in how people view design’s role in business. Design has shifted from a late-in-the-process “optimization” stage where designers swooped in to sprinkle on some “pretty” like mystical fairy dust to a real competitive advantage.